QUINCUNX OF WASHINGTON, LIVE NATION AND SLEEP COUNTRY USA ANNOUNCE NEW NAMING AGREEMENT FOR ONE OF THE NORTHWEST’S PREMIERE MUSIC VENUES - SLEEP COUNTRY AMPHITHEATER

Sleep Country USA, the Northwest’s largest seller of premium mattresses, and Live Nation, the world’s largest live music company along with Quincunx of Washington, the operator of the former Amphitheater at Clark County today announced a three-year partnership that gives Sleep Country the naming rights to the amphitheater located in Ridgefield, Washington. Beginning today the amphitheater will be called Sleep Country Amphitheater.

“We are thrilled at the opportunity to partner with Quincunx of Washington and Live Nation to brand this world-class outdoor amphitheater as the new Sleep Country Amphitheater,” said Mike Wilson, Vice President of Marketing, Sleep Country USA.  “It enables us to connect with the community in a new way and utilize the benefits of sponsorship to increase brand awareness of our company and our Sleep Country Foster Kids program.”

Sleep Country Amphitheater, operated by Quincunx and primarily booked by Live Nation, can accommodate 18,000 people and hosts approximately 10 events per year. In 2009, the amphitheater celebrated one of the most successful seasons in the seven-year history of the venue with sellouts and memorable performances by celebrated artists including Coldplay, Nickelback, Def Leppard, and Pearl Jam, among others.

“Quincunx and Sleep Country have both enjoyed successful partnerships with Live Nation for years; we are excited that we will all be working together here in the Northwest,” said Dan Braun, Executive Manager of the amphitheater.  “We are especially pleased to be associated with another independently owned company that is committed to being a good corporate neighbor. Recently we demonstrated that commitment through the donation of over $150,000.00 worth of musical instruments to local schools. Sleep Country lives their commitment all year long with programs supporting foster children in our community. We are proud to have them as our title sponsor and look forward to a long and successful partnership.”

About Live Nation

Live Nation Entertainment (NYSE-LYV) is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, e-commerce and artist management.  Live Nation seeks to innovate and enhance the live entertainment experience for artists and fans: before, during and after the show.
 
In 2009, Live Nation sold 140 million tickets, promoted 21,000 concerts, partnered with 850 sponsors and averaged 25 million unique monthly users of its e-commerce sites.  For additional information, visit www.livenation.com/investors .

About Sleep Country USA

Sleep Country USA is the No. 1 mattress seller in the Northwestern United States, with more than 70 mattress retail stores throughout Washington and Oregon.  Founded in 1991, Sleep Country USA features top-quality, brand-name mattresses from Sealy, Posturepedic®, Simmons Beautyrest®, Stearns & Foster, and Tempur-Pedic®, as well as premium adjustable beds, futons, and wood and metal accent beds.  The company emphasizes customer service and satisfaction with its Money Back Comfort Guarantee and Free Red Carpet Delivery Service. Sleep Country USA’s award-winning Sleep Country Foster Kids program actively contributes to its communities through ongoing donation drives and fundraising events that benefit the area’s more than 26,000 foster children. For more information about Sleep Country USA or the Sleep Country Foster Kids program, please visit www.sleepcountry.com  or call 1-888-88-SLEEP.